Next Gen Marketing
UVE Health is the division of UVE GROUP specializing in next-generation marketing for the health sector, with the mission of leading advanced strategies adapted to an ever-changing environment. Leveraging UVE GROUP's extensive experience in technology and innovation, UVE Health implements advanced, customized 3.0 solutions that optimize client resources, amplifying the impact of their campaigns in a more human and engaging way in a sector traditionally more restrained in terms of digitalization.
At UVE Health, we focus on both prescription marketing and Consumer Health, applying personalized strategies that optimize processes and results. Through qualitative data analysis and precise segmentation by clusters of pathologies and professional profiles, we ensure a measurable and transparent ROI, maximizing the impact and effectiveness of every campaign.
We reinforce our commitment to digital transformation in the health sector, driving innovation in an area that directly affects societal well-being, with the capability to reduce costs, improve target understanding, and create a positive impact on patients' lives.
Our Experience
At UVE Health, we are a team of marketing and technology experts dedicated to leading transformation in the health sector. Led by Óscar López, founder of ACUAM and a recognized industry leader, we bring over 22 years of specialized experience in Pharma Marketing and Consumer Health. This extensive experience allows us to offer an innovative and effective approach in every campaign and action, ensuring our clients remain at the forefront in a constantly evolving market.
Throughout his career, Óscar López has received distinguished awards such as the Gold at the Luum Awards in Geneva 2021, Agency of the Year at the ASPID awards, the Grand Digital Prize at El Chupete, and an Honorable Mention at the WINNA 2021. He has also collaborated with leading companies such as Merck, AstraZeneca, Novo Nordisk, Abbot, Johnson & Johnson, consolidating his reputation in the industry.
At UVE Health, our Client Value Journey approach is designed to maximize business effectiveness and efficiency in the health sector. This comprehensive approach allows UVE Health to support its clients in transforming their strategies, ensuring a competitive advantage and sustainable impact in the health sector. Our model is based on cost and process optimization, along with an in-depth, measurable understanding of ROI, guaranteeing tangible results and high-quality data analysis to support every strategic decision. Additionally, our symmetrical approach integrates both real-life and digital behavior of the target, enabling a more precise and effective connection with different audiences.
Health Mapping
Benchmarking
Strategic Planning
Implementation of Innovative Strategies
Adoption of New Technologies
Pilot Projects
We aim to make an impact in the health sector with a renewed vision that revitalizes our clients’ actions and results. We understand that this sector is complex and filled with barriers, making it essential to optimize each impact. We implement innovative solutions and advanced technology to position our clients at the forefront of effective marketing, maximizing ROI.
We work with pharmaceuticals, patient associations, private insurers, hospitals and clinics, advertising and media agencies, and startups, adapting our strategic solutions to the needs of each segment. Through a deep analysis of target habits, we help capture qualified leads and increase the relevance of each action. Our approach includes:
OTC Product Campaigns
Targeted Actions for Ethical Products
Collaboration with Pharmacy Networks
KOL (Key Opinion Leader) Campaigns and Lead Generation
Institutional campaigns
Awareness Strategies for Pathologies and Population Data Collection
At UVE Health, our DNA is rooted in innovation and technology applied to the health sector. We believe in next-generation marketing, with advanced solutions that bring communication and events to the forefront. With products like Media Pulse, we design results-oriented digital campaigns that drive engagement and conversion. We optimize each strategy through cluster segmentation and a multichannel approach, integrating social media, SEM, influencer marketing, and automation, ensuring each message reaches the right audience to maximize impact and sales.
We also create memorable experiences that combine live events with interactive digital experiences, from activations and product launches to immersive VR/AR experiences, enhancing brand connection with the audience.
Segmentation by Pathologies
Sector-Specific Taxonomy
User Clusters by Pathology
Pharmacy and POS Clusters
Qualified Lead Acquisition
Detection of HCP Habits and Clusters
Valuable Data from POS Pharmacies
Medical Professionals by Clusters
One of our standout products is the application of artificial intelligence to health content and communication, an area where our expertise shines with innovative formats that optimize workflows and maximize campaign success, reducing costs and increasing productivity.
Our team is also specialized in application development, using both open-source and licensed platforms, mastering most current languages and technologies. We always seek a balance between innovation, efficiency, security, and regulatory compliance in health, respecting legal limitations on data privacy. AI and technology applications in health:
Health IA (image, text, tools, metahumans, and chatbots)
Patient Applications
Collaboration with Pharmacy Networks
Management Systems
Augmented and Virtual Reality
WEB 3.0